YOUR AI DOESN'T NEED
ANOTHER PROMPT.
IT NEEDS A PROPER INTRODUCTION.
You've given AI questions, instructions, prompts and probably a correction or seventeen. But does it actually understand YOU?
You are more than a collection of prompts and preferences. You're decades of experience, judgement, instinct, perspective, stories, opinions and hard-won wisdom, wrapped in a personality AI can't manufacture.
BEE DEFINED is a 3-hour excavation of what makes your thinking distinctly yours. You'll uncover the experience, perspective, ideas and intellectual property you've been carrying for years, but may never have clearly defined. Then you'll turn that difference into DNA Context you can use to sharpen your message, clarify your value and give AI something meaningful to collaborate with. So AI becomes your Brilliant Collaborator, not another generic content machine.
Bring your brain. We'll introduce it to your AI.
LIVE ONLINE • 3 HOURS • $97
Wed. Oct. 07 • 10am–1pm Pacific
AI can't collaborate with what you haven't yet defined.
THE PROBLEM MAY NOT BE YOUR PROMPT
WHY DOES AI KEEP GIVING ME GENERIC ANSWERS?
You rewrite the prompt. Add more detail. Correct the tone. Explain it again.
And somehow the answer still feels FINE. Polished, perhaps. Useful, maybe. But not unmistakably YOU.
AI can respond to what you tell it. But it can't know the decades of experience, judgement, perspective and instincts that shape how you think.
AI doesn't need more instructions. It needs more context. And before you can give it that, you first have to define what makes your thinking different.
Your experience.
Your perspective.
Your ideas.
Your stories.
Your intellectual property.
Your way of seeing what others miss.
Because visibility doesn't begin with making more noise. It begins with knowing exactly what in you deserves to be heard.
YOUR CUSTOMERS NEED THAT DEFINITION TOO
MY GREY HAIR DIDN'T FRY MY BRAIN...
Women of a Certain Age are somehow rendered invisible, as though grey hair showed up, promptly fried our brains and downgraded decades of brilliance to outdated software.
Quite the opposite.
You bring something your competition can't manufacture: lived experience, judgement, instinct, perspective, stories and the kind of knowing that only comes from actually having been there.
But HAVING decades of brilliance and being able to explain why any of it matters to your customer are two very different things.
And that's where many brilliant women get stuck.
Not because they have nothing to say.
Because they have decades to say.
Take that age-old question:
"So... what do you do?"
Too often, we answer with either the meek little "I help..." or enough verbal diarrhea to make eyes glaze over.
Neither gives anyone a reason to lean in.
But once you've defined what makes your thinking, experience and perspective distinctly yours, that question becomes an opportunity for what I call:
THE STORIED RESPONSE
Not an elevator pitch or a résumé crammed into 30 seconds. It's a curiosity-rich response that reveals just enough of your story, perspective and difference to make someone want more.
Instead of: "Oh, that's nice."
You get: "WAIT. HOW THE HELL DO YOU DO THAT?"
That's what happens when you can finally put language around why someone should Choose You.
YOUR COMPETITIVE ADVANTAGE HAS A HISTORY.
I DIDN'T SPEND DECADES GETTING THIS GOOD JUST TO HIDE THE EVIDENCE.
Your history is not something to edit out, soften, or tuck politely behind your latest offer.
It is evidence.
The decisions you've made.
The patterns you recognize.
The mistakes experience taught you not to repeat.
The instincts you've earned the right to trust.
That isn't baggage. That's your evidence of expertise.
BEE DEFINED helps you turn that lived evidence into language, perspective and context your customers can recognize and your AI can actually work with.
AI has access to information.
It DOES NOT HAVE ACCESS to your life unless you give it context.
Inside BEE DEFINED, we’ll uncover and organize your DNA Context into a Digital Workbook you can use in your messaging, marketing and AI collaboration.
YOU’RE PROBABLY ASKING YOURSELF: “HOW DO WE DO THIS?”
IT'S CALLED A WORKSHOP FOR A REASON. YOU'RE GOING TO DO SOME WORK.
EXCAVATE
Uncover the experience, stories, beliefs, perspective, ideas and judgement you've been taking for granted. HOMEWORK: Use our simple App for Your Excavation. Complete your Excavation prior to The Workshop.
DEFINE
In the WORKSHOP we're going to use the unique results of your Excavation to turn instinctive "I know it when I see it" thinking into language that can actually be documented and used with your AI and in Your Marketing.
REVEAL
Through a series of exercises and live prompts we'll play with in the Live Workshop, you'll discover patterns connections and overlooked facets that make your unique DNA CONTEXT.
Bring your brain. We'll introduce it to your AI.
WHAT DO YOU HAVE WHEN YOU’RE DONE?
BEE DEFINED DOES THE FOUNDATIONAL WORK THAT SHOULD HAVE HAPPENED BEFORE THE LOGO, THE WEBSITE OR THE “I HELP…” STATEMENT.
- Uncover the deep-seated difference that has been shaping your work all along.
- Define your Identity, BeeLiefs, Values and lived Experience behind how you think and work.
- Articulate your Perspective, Judgement and Instincts so the things you “just know” can finally be put into words.
- Recognize your Intellectual Property instead of dismissing it as “stuff I’ve picked up over the years.”
- Separate your genuine Point of View from borrowed language, industry clichés and sameness.
- Gather decades of scattered wisdom into one organized body of context: The Book of You.
- Give AI the depth it needs to collaborate with your thinking, rather than merely imitate your tone.
You’ll create The Book of You: a living sourcebook of the thinking, experience and context that make you distinctly YOU. It grows as your business, ideas and expertise evolve, and becomes a resource for your messaging, marketing and AI collaboration. It’s also where your Six Word Story begins.
What Women of a Certain Age Are Saying
Proof That Grey Hair Didn't Fry the Brain
“A truly mind-blowing and brilliant presentation on ChatGPT, and how to create our brand presence, discover our brilliance and speak to our customers. My favourite #StickTip was creating our brand voice and how to deliver with authenticity and speak directly to our audience.”
Brenda Lee Kaminsky
DezignYourLife.com
“Working with Darcie helped me see myself, and the way others see me, differently… I've realized I have unique skills and experience that deserve to be communicated with confidence.”
Denise Salmon
Realtor: DKGroup.ca
“I've spent the entire day mulling over what we learned, and just how much of my life I've wasted not allowing my true voice to be heard… This course could very well be the one that has the most profound impact on my business, out of 22+ years of business trainings.”
Lisa Fehr
Affiliate Marketing Ambassador
WELCOME TO THE PATTERN PROBLEM.
AI WORKS FROM PATTERNS.
SO WHOSE PATTERNS IS IT LEARNING FROM?
If your beliefs, experience, voice and perspective haven't been clearly defined, AI doesn't stop working. It fills in the blanks. And it fills them with the patterns, language and assumptions it already knows.
THAT'S WHERE THE
AI SLOP BEGINS.
Perfectly polished. Perfectly acceptable. Perfectly interchangeable.
If you don't give AI your patterns, it will borrow somebody else's.
YOU WON'T LEAVE
WITH MORE AI INFORMATION.
YOU'LL LEAVE WITH MORE YOU.
Defined beliefs you can build content around
Greater clarity about what makes your thinking distinct
Language for ideas you've struggled to articulate
Raw material for proprietary intellectual property
A clearer voice and perspective
Your seven-part DNA Context foundation
Better context for future AI conversations
A healthier relationship with AI as collaborator rather than impersonator
3 hours • Live • $97
YOU MIGHT NEED BEE DEFINED IF...
You've asked ChatGPT for something and thought:
"Technically correct. Completely not me."
You have decades of expertise, but much of your best thinking still lives between your ears.
You're seeing more and more content that sounds suspiciously like everybody else's content.
You don't want AI replacing your judgment. You want it helping you USE that judgment.
You know you're distinctive. You've just never documented enough of WHY.
YOU DON'T NEED TO BECOME
BETTER AT SOUNDING LIKE AI.
AI NEEDS TO BECOME BETTER
AT WORKING WITH YOU.
I'm a Visual Storyteller, Identity Excavator and founder of StickyBee.
I help Women 50+ uncover the experience, perspective, stories and hard-won thinking they've spent decades accumulating, then put language around what makes them distinctly them.
Because when you can clearly define how you think, what you believe and what experience has taught you, it changes more than your marketing.
It changes what you say, how you position yourself, how your customers understand you and how your AI collaborates with you.
That's the work behind Bee Defined.
YOUR GUIDE TO GETTING MORE YOU INTO THE MACHINE
I'M DARCIE BUZZELLE.
I've Been Connecting the Dots Since Before the Internet Had a Shopping Cart.
Long before AI entered the chat, I was helping businesses become impossible to overlook. As an award-winning retail store designer, I created physical spaces that stopped people, stirred emotion and moved them to buy. Then, in 1996—before Google, Facebook or PayPal—I helped create Canada's first online shopping centre.
In other words, I've spent decades studying what makes people notice, remember and choose.
I also know that your most valuable Intellectual Property isn't sitting neatly inside a business plan. It's scattered throughout your experiences, instincts, opinions, stories, quirks and the things you know without remembering how you know them.
That's why I created Bee Defined—the first essential piece of the StickyBee Trifecta:
- •Bee Defined uncovers and articulates what makes you distinctly you.
- •The Signal Recovery Room ensures that difference is being clearly communicated and recognized.
- •Bee Unmistakable turns it into a brand identity and presence that cannot be confused with anyone else's.
Together, they move you from knowing who you are, to signalling it clearly, to becoming the obvious choice.
I'm not here to give you another personality quiz, manufacture an AI clone or polish you into someone else's idea of "professional."
I'm here to help you recognize the value of what you've spent decades becoming—and make certain your customers, your content and your AI recognize it too.
Because your history isn't baggage.
It's evidence.
STORY SELLS. • AGE IS AN ASSET. • QUIRK IS CURRENCY. • PERFECTION KILLS CONNECTION.
LIVE 3-HOUR WORKSHOP
BEE DEFINED
Give your AI the introduction it should have had in the first place.
$97
Wed. Oct. 07 • 10am–1pm Pacific • LIVE ONLINE
Excavate your unique human material
Define your seven-part DNA Context
Build context AI can actually work with
Stop relying on generic patterns
Begin creating a Brilliant Collaborator relationship
Order Total
$97 USD
Auto-detected from your location
Your details. Enter your name and email below — we'll send your workshop access and confirmation straight to your inbox.
Secure one-time payment. Your card details are encrypted and never stored.
Bring your brain.
We'll introduce it to your AI.
QUESTIONS?
THE TECHNOLOGY IS GETTING BETTER.
THAT MAKES YOUR DIFFERENCE
MORE IMPORTANT.
AI DOESN'T NEED
TO BECOME MORE LIKE YOU.
IT NEEDS TO
UNDERSTAND YOU.
Your experience isn't obsolete.
Your opinions aren't inconvenient.
Your quirks aren't bugs.
Your stories aren't unnecessary.
They're context.
DEFINE THE HUMAN.
THEN COLLABORATE WITH THE MACHINE.
BEE DEFINED • $97
YES. GIVE MY AI A PROPER INTRODUCTION